Visual merchandising to win the customer fair white home carpets What happens in the shop? People come into contact with our product as they enter.
It is up to us to present it in the most appealing way, aiming at overcome indifference, capture attention, to the point of convincing and making themselves indispensable.
With the visual merchandising we can really win our customer over.
Not easy at all, especially nowadays when we are all overwhelmed by stimuli and urges to buy.
How to meet this challenge? By following the rules, and breaking some of them, with a little creativity. 
In photo - Signature and seal of quality
Setting up the shop is a fundamental element in promoting sales; it is an art and also a science, which takes into consideration the display system, product layout, lighting, graphics and many other elements, always starting from our customer's point of view.
After all, every time a person enters the shop, we have to make sure that they have a pleasant, exciting experience.
Solving a problem is not enough, our task is to accompany him on a journey of which he will keep a beautiful memory, which he will want to repeat and maybe even share with others.
So, how will we make him visualise the merchandise? How are we going to make our product go to him, speak to him, welcome him and fascinate him? Visual merchandising deals with exactly this.
It is called “visual” because it relies heavily on sight, the dominant sense in humans, but a judicious display will also take into account the other perceptual channels. 
In photos - Capturing the customer's attention
Let's look at some rules for creating attractive displays.
Order
Keeping the area tidy is the first, fundamental rule. The exhibition display must be tidied up constantly, rearranging the products that have been sold.
But the entire shop should also be kept clean and tidy, possibly leaving spaces free so that the eyes of those entering can comfortably rest on the points that attract the most attention.
This rule goes well with our client's analysis, and with the type of experience we are trying to provide for him: is he a person who likes a clean, airy environment? Is he looking for a product - our product - that is enhanced by an uncluttered environment?
If our customer is not a lover of exotic markets, characterised by products piled up without rules, we will have to create a situation for him that he feels comfortable with.
Otherwise he will do anything to escape, quickly and without purchases. How do I break the rule? Order does not mean an aseptic, empty or rigid environment. An element out of the general order, but not randomly, will be highlighted, will attract the eye.
I can create an accent, breaking monotony, by means of a non-linear arrangement, bringing a single product to the front. 
In photo - order is the starting point
How do I “read” the display?
A person facing a shelf will tend to read the wall just like a page: top to bottom and left to right.
Sometimes even following a Zeta line. Here, creating horizontal columns and rows will favour the eye, which will naturally be invited to follow the directions that suit it best.
This mechanism does not usually break unless a point of attention is created outside the wall display.
Symmetries
A symmetrical arrangement of products, with respect to a centre, normally creates a pleasing image. Even faces that we consider beautiful are, in fact, harmonious, well-proportioned.
The same applies to our exposure. The parallelism also brings out the very centre of the scene. In this context, the customer will feel at ease, and more inclined to evaluate our product.
Do I want to give an eccentric touch and break the symmetry? It is the game of baroque amazement, which is sure to impress. But it must be studied carefully.
Colours
Colour creates a true perceptual scheme, a kind of visual language.
Grouping products by colour, creating progressions of shades certainly produces a pleasing impact on the beholder.
Of course, one can play with contrasts, using colour to strike with a break from the mould. 
In photos - dazzle with colours
It tells a story.
You can tell a story staging a lifestyle, where my product interacts with others creating a dynamic composition, where something seems to happen.
Our observer, with the elements at his disposal, will recognise for himself the story we are proposing to him.
This is cross merchandising, the technique of combining different products in a coherent way (e.g. setting up a corner of the house where different objects illustrate the style of the person living there). 
In photo - “La Bottega di RENATO” homewares”
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