In photo - example of shop display benches
But how easy can it be to transform the exhibition facing in the shop? The idea that this restyling might prove onerous, particularly in terms of time to devote to it, might put us off even trying, while we dream of doing everything “in one click”. A smart solution to resolve this issue will have to be simple to apply, adapting to existing structures. We could compare it to a make-up operation, an external coating that, in just a few moves, will completely change the display aspect of the carpets.
Pictured - all neatly lined up ready for easy purchase
The solution devised by Olivo Tappeti, in this case, is realised precisely because it is comprehensively thought out. Nothing is left to chance or, worse, delegated to the art of making do to the shopkeeper, who is certainly not called upon to be an expert window dresser. Paraphrasing Henry Ford (“There is only progress when the advantages of a new technology become available to all”), we can say that even a facing system should be simple, immediate and revolutionary. And possibly economical! A simplicity that is only apparent, reserved for the shopkeeper, but which in fact is the result of a careful and meticulous study carried out upstream by our experts in the company.
video - olive til carpet with signature shop fitting tutorial
The complete kit consists of a visual scheme, which will be the compass for the set-up. Simply replicate what is presented in the basic design, specially created in relation to the carpets ordered. These are to be positioned exactly as in the photo and, to facilitate the operation, each carpet pack is numbered according to the shelf where it is to be displayed.
In photo - shop-size display facing
Magnetic signs and fronts, tastefully and elegantly created by the designers of Olivo Tappeti's creative team, are easily applied to the shelves already in the shop. The area is then completed with a real treat: a sort of road markings (those who deal in carpets are immediately drawn to the floor!), our exclusive “Adhesive ”carpet meter', a visual guide that allows you to immediately check the standard dimensions of the key points where carpets are to be placed, from the kitchen to the entrance hall to the bathroom.
The display facing is modular not only in terms of size, but also in relation to the type of carpet to be offered. The customer must be able to appreciate the different motifs, designs and patterns of each product category because, you know, the carpet is useful but it is also decorative, and its purchase follows an intricate mix of practical and aesthetic motivations. It is therefore crucial to make the moment of choice smooth and pleasant.
How does one choose the carpet, once in front of the shop-facing display? Leafing through them all, just like pages in a magazine, laying hands and eyes on the different options, in colours, patterns and materials! That is why the carpets are displayed in an airy manner, offered with packaging that allows a clear view of the product and - why not? - even to be able to touch it to feel its texture and evaluate the materials of which it is made.
In photos - look, touch and choose the right one
Some models can be folded and hung vertically, as in the case of kitchen mats, or laid on shelves, in the case of doormats, or even sold by the metre and then offered in large rolls (available for cutting). For the latter type of display, special brackets are provided, while for furnishing carpets, racks are provided to keep all the different rolled elements tidy and visible at all times.
In photo - Olivo Tappeti is able to customise the display of carpets in shops
The additional help for the retailer is the video tutorial which illustrates each stage of the set-up and enables the perfect display facing to be realised for each point of sale. → go to video
Do you want to sell carpets easily and profitably?
Request the customised kit for your exhibition space.
Please enter your details and e-mail address to receive all information.
Error: Contact form not found.
