Every shopkeeper knows how important renew exposure continuously, to always offer new ideas to the customer, who will be incentivised to return, looking for more changes.

In photo - carpet sales exhibition on special islands

The island display is an invitation to discover the products, an alternative to shelf display. Breaking the monotony of the rows of products placed along continuous lines, will not fail to attract the eye and arouse the customer's curiosity.
Positioned at the end of an aisle, the island will become the focal point, central to a patron's observation. In the centre of the shop, needless to say, it will become the real star of the shop.

Social distancing, but with grace.

We are getting used to the rule of physical distancing, even more so in this reopening phase in which people and places have resumed, but the the need to take substantial precautions in this regard.
On the contrary, with the rediscovered pleasure of shopping, the need to do it safely becomes a priority and on the other hand, shops must respond to the obligation to guarantee the safety of customers, precisely by hygiene and spacing.

In photo - maintain spacing and cleanliness

Buying in the physical shop.

Despite the fact that during the lockdown there was a real boom in e-commerce, is still the preferred mode for the majority (63% according to some research) of Italians. The challenge lies in finding new ways to make the in-store and entire shopping experience enjoyable. Here is a different arrangement of goods appeals to the astonishment effect (some call it the “wow effect”), because it represents the recovery of ancient ways, such as the market, or immediately evokes a memory of exotic places.

In photos - how to grab attention with a neat display

From a practical point of view, the layout, an island display an invitation to discover the products, makes it easier to maintain distance between clientsi, creating a flow of people around the product. The set-up will be completed with vertical elements, to make the delimited area evident: from sails to roll-ups placed on the ground, to the gazebo covering the area (a solution that allows the brand to be applied in a high area, easily visible from afar), ideas can be multiplied with creativity.

In photos - customised display

Watchword: functionality.

Inside the island, all goods are displayed in containers on the ground. They are brand vehicles themselves, and therefore, in the case of the Signature Carpet, messengers of order, cleanliness, quality, and a “green soul”. That is why they are made of cardboard, recyclable material 100%. Between stalls and platforms, where the carpets can stand open or rolled up, depending on their size, all the carpets will be visible and close to people, who will be able to wander freely, leaving space for more customers to move around.

In photo - Various display systems

New life for local shops

District shops are set to make a comeback. According to various studies conducted during the lockdown months, this is precisely one of the trends in retail. It is the retailer's task to meet the customer's wishes, which is why it is advisable to aim, first of all, to always have available a good product assortment. Secondly, it will be important present it in a clear and orderly manner. This is the first gesture that the retailer makes towards the customer: the way in which the product is presented is part of the dynamics of personal interaction that are increasingly valued as a fundamental element in building a relationship based on trust and loyalty. Finding new ways of enabling him to appreciate the product can make the difference, even in winning new customers.

In photo - Historic housewares shop in Carmignano di Brenta (PD) 

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