In photo - shop-fitting wow effect
shop-fitting wow effect What happens in the theatre? At first the stage space is an empty, neutral, even dark box.Then the set designer arrives and transforms it into not one, but a thousand worlds that ignite our imagination as spectators, and we are immediately ready to enter a new story.
This is how we must imagine our shop, aiming to “dress it up” to welcome the customer in the most functional way. In fact, this is not enough.
Today, we are fully aware that every purchase - even the most seemingly technical ones - starts from a emotional, heart and gut choice, one would say, so our real goal is to create a setting up to “wow effect”.
The term is self-explanatory: it is that open-mouthed, speechless (only a “wow” comes out, in English, the official language of marketing) amazement.Which only happens if something really exceeds our expectations!
How to do this for our customers, who are constantly hammered by visual stimuli throughout their daily lives? We start with the idea that wonder arises from positive emotions, and these do not have to be due to grandiose effects.
Positive is also what is pleasant, polite, which meets our taste.
On the contrary, strong emotions are often not really desirable, they are not for all people, nor are they for all products.
Sometimes being pleasantly surprised is exactly what makes the difference, will be appreciated and will pique the curiosity of the customer, who will be attracted by the desire to discover something new about our product.
In photos - Attracting attention
Good morning, who are you?
It always starts with the customer, the real one, flesh and blood people who have constant characteristics, but also who are at a specific moment: when they are about to choose their carpet for the hall, bathroom or kitchen.What problem are we solving for them? Firstly, that of navigating through a thousand options, which can be confusing.
But let's go in order, and follow our customer along his path between the shelves. We are all accustomed to the display along endless rows of products, but we admit that being faced with metres and metres of wall is not the ideal situation for choose calmly and, if possible, without stress. Unfortunately, we are also used to rather “sad” (cluttered, complicated to interpret) shelves, which do not help at all. Here already a colourful, lively, eye-catching corner leaving everything else in the background. Impressing with pleasantness will mean, in this case, finding a neat, richly arranged carpet wall, “dressed” in clear, modern graphics that also give practical indications, thanks to immediately comprehensible images.
In pictures - neat displays that help the customer
The mask that accompanies us to the stage
We continue with the theatre metaphor. At the entrance we will find a “mask” that will elegantly accompany us to our seats, relieving us of the effort of finding our way around on our own, perhaps making a mistake!Our set-up will do the same.
It will be one communication tool, as and better than a steward will know welcoming and advising who enters the shop.
It will guide the customer's gaze, accompanying him in his selection, clearly indicating where to turn to find what they are looking for.
The selection process will be shortened, leading to a satisfactory result.
The risks, in fact, are either to create confusion, leading to the abandonment of the search, or to lead to a mistaken purchase, which will certainly not make anyone happy.
In photos - helping the customer with the choice
Is all this done with shelf boards? Let's say yes.Not just any panels, but curated graphics designed to highlight a brand that establishes itself as a travelling companion you can always count on, for all those who like to take care of their homes, in style.
The brand is that of the shop, which can customise the proposals of Olivo Tappeti, by choosing a partner who takes customer happiness to heart, with relentless creativity.
In photo - highlighting the brand
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