Communicating with a carpet Firstly welcomes the customer or guest, wipes and wipes your shoes before entering, highlights the entrance to a building, points to a door, but actually does much more.
Did you ever think you could do communication with a carpet?
We are not simply talking about putting the company logo on it, but seeing it for what it is: a strong point of contact with our customer.

Truly a business card that says it all about us, It conveys the famous “first impression”, which is defined in a matter of seconds and is destined to remain in people's memories for a long time.

That is why it is an element that must be managed strategically.

The first business card, for welcoming the customer There are many links between the carpet and the concept of branding, i.e. the set of activities that can be put in place, as a company, and that contribute to creating the authority of a brand, increasing its customers' trust in it.
It should be part of what technicians call “corporate image”, from the web to printed material is also brought to a series of physical objects (the sign, goods transport vehicles, offices, professional clothing, point of sale, gadgets).
All of this contributes to defining the character of the brand and creating a certain kind of impression in people.

We have already talked about the entrance carpet as a communication tool to the customer entering the shop. [LINK]

Let's see what we mean by “strategy”. It means, after all, leaving nothing to chance but planning our every activity down to the last detail.
So give proper attention even to the quick moment of entry. professional customised logo doormat

Hardware - functionality

 
Let's start with the choice of type, from materials and construction techniques appropriate for an indoor or outdoor space.
In the latter case, it will be better to opt for a material that is both absorbent and draining at the same time, and for a higher roughness.
Starting with the hardware (i.e. the characteristics related to the practical, tangible aspects), it will be important that it is a product that is very resistant to treading, to truly serve as a dirt barrier, without losing its functional and aesthetic characteristics over time.
This is why we offer a machine-washable solution, guaranteed for at least 150 washes. by Olivo.pro for indoor or outdoor use choose the right one Remaining with the practical aspects, you will have to consider the dimensions, so as to adapt the’professional stone dryer to the entrance space, aiming to enhance it.
A doormat that is too small will make the context lose value, one that is oversized may make access to the building seem cramped: in either case, it risks communicating a sense of neglect.
At the opposite end of the spectrum is customisation, i.e. the possibility of designing and making the carpet exactly to the desired size, without having to bend our choices to what is already in stock. the right size for your entrance

Soft values - communication

 
Now comes the most intuitive part: the colours and logo.
In order to create a carpet truly in line with the corporate image, it is important to be able to choose from a rich range of colours, and to find the exact tone of our logo.
One can also go beyond the simple logo and entrust the carpet with a real message.
It could be a welcome to the shop, or spatial indications (as in the case of the spacing to be respected in enclosed spaces), or even inspirational phrases that you want to deliver to the customer to create a certain mood in him.

Consider that if someone were to look at us from a drone, it would be the first thing they would see of us, outside the perimeter of the building, as shown in our video dedicated to our professional stone dryer.

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