Quickly, only seemingly absent-mindedly, we actually watch where we step with every step.
Even more so if we find ourselves in a place where the context changes, wakes up the autopilot from its torpor by calling our attention. Here, the presence of an object on the ground will be registered, if only for a moment, and give us a message: “be careful, stop here, dodge an obstacle, define your trajectory, you have arrived”, and so on. It can become a “welcome”, or an “oops, here we are entering a great place”. 
In photo - Personalised drying carpet at public premises
The carpet at the entrance will really be our first business card.
Whether on the doorstep, at the point of sale or in the premises of a business.
The solution of a stone dryer, which is tailor-made and always customised, Therefore, it will be more than just a practical choice. In addition to allowing the soles of shoes to be cleaned and dried before entering the interior, this carpet can be used as a point of contact where our message or image can be presented. 
In photo - Professional step dryer with Pharmacy logo
As is always the case, our mere appearance is already communication, long before we start presenting ourselves. Those who deal with style know this very well, as do those who take care of shop fittings, or the sets of events and shows.
Watch where you step! The entrance is a not insignificant element of our brand, and should therefore reflect its characteristics: are we formal or informal, serious or funny? What general impression do we want to convey, what emotions do we want to arouse? Do we want to make ourselves transparent (admittedly, rather difficult to do, if the rule that “we can't not communicate” applies) or do we want to make a discerning impact on the people who are entering our home, shop or office? 
In photo: graphic studio logo/brand design
Adjusting spacing, but with style
For a few months now, at the entrance we are forced to issue directivesstop, wait, stay away, respect the turn and distance from others. These are not exactly pleasant messages, which risk making us obnoxious controllers and which certainly arouse a sense of alertness, if not anxiety, in those who receive them. All done for good, and in a climate of general cooperation by all, but in any case it is an imposed obligation, certainly not a desired one. Who would not prefer to welcome everyone with open arms, with a big smile, and be able to say “don't think about anything, just get in”?
There is one thing, though. That is, there is always the way to infuse an “obnoxious” regulatory function with a good dose of our spirit, i.e. a trait of our brand. Does my brand convey values such as hospitality, kindness, a cheerful spirit? Does it communicate by focusing on politeness, or irony? I can say it and I can render it with images precisely because of a carpet, making the moment of waiting and distancing even an opportunity to smile, which predisposes the observer well and opens up an open conversation.
The carpet can be chosen by type, based on its subject matter, or by following the indications of colour psychology, but the best is customisation, which is the ultimate (and at the same time the basis) for working on the brand. The logo will already have been worked on, and therefore the elements will already have been analysed. All that will remain is to transfer them into the realisation of a carpet that will be original and unique, an element of décor and communication that will set us apart and win us a place in the front row in the memory (and hearts) of our customers. 
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