It is at home that we take the first step towards making the world a more beautiful, more welcoming, and cleaner place.
The green imperative is “Reduce, Reuse, Recycle”.” and it is in the choices we make every day that we can make a difference.
A new mentality is taking hold that, to tell the truth, seems to reproduce an attitude of only a few decades ago, that of not buying useless objects and reusing those we already have, perhaps creatively. Only eventually will the “recycle” option come along, and this is done by differentiating materials, right from home.

 

These stages, which mark a new “life cycle” of the products we buy, are now favoured by the manufacturing companies themselves, which often take the first steps to reuse and recycle materials to produce new items. That is why it is important to learn to read well the labels that accompany goods on sale.
It is precisely at the point of purchase that everyone can tip the scales in favour of environmentally friendly solutions. Our call to become greener, our “Let's go green”, refers precisely to our commitment to producing carpets with materials that are recycled and that in turn allow old products to be transformed into new materials.

SPACE bath mat made of cotton and microfibre - For 60%, it is made of recycled material!

These are processes that remain upstream of production, and today absolutely not visible to the customer's eye. Luckily! We are told. It is no longer the time of recycled products with a decidedly sad appearance (those in the age of “senior citizens” will remember this very well), considered a necessary sacrifice for having preferred an ethically correct product. On the contrary, new materials are super-performing and allow designers maximum creativity. The result? Objects for the home that are beautiful, functional and pleasant to use. Choosing a “green” product will not simply serve to keep our conscience at peace but, on the contrary, will give an important touch of quality and class to our décor.

Fantasy doormat - 100% made of natural coconut fibre with PVC backing from recycled materials.

So no, the products we find on the shelf are not all the same. It is important to know how they were made: literally, we have to look at what is behind it, even on the label, in order to be able to make our choices consciously, in a kind of alliance with the production companies. In our case, it is about taking up the invitation to go green with us.
Everything behind our products is written in the “washing label”, which from now on does not only indicate how best to maintain the carpets in your home, but also how they were created.

All Olivo carpets have the Guarantee Seal certifying their quality and the washing label with all information on ecological certifications.

These are small, large actions that, we like to think, contribute day after day to changing the world. Some will say that these are drops in the ocean, but isn't the ocean made of mere drops of water?

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