Why? The reason is simple: fewer and fewer people go into shops, touch products and talk to shopkeepers. But contemporaneity offers us new opportunities, without rejecting it. That is why Olivo Tappeti continues to integrate more and more digital tools into the carpet supply and purchase process. An experience that wants to be richer, more integrated and connected than ever before. After all, the carpet is no longer just a piece of furniture, but a fundamental element of many environments that people want to search for, especially at a distance, in just a few clicks and quickly. E in Olivo today the carpet is increasingly onlife.

Beyond wholesale of carpets and doormats, beyond offline: Olivo's digital evolution

But what does it really mean onlife?

Essentially, it is a concept that reflects the interconnection between the real and digital worlds, a symbiosis that increasingly characterises our daily lives. Until now, the carpet and doormat wholesale sector had failed to keep pace with a world that was changing abruptly. Instead Olivo Tappeti, with a long history in the market, was among the first companies to intercept this evolution, embracing the new era with enthusiasm and offering its customers a completely new supply and sales experience.

The carpet between offline and online

Thanks to the intertwining of activities offline e online thought of by Olivo, the world of carpets has never been so accessible and easy: thanks to the company's great creative potential, combined with the vast quantity of carpets in stock and a technologically advanced logistics department connected to the sales department, the needs of any customer are met in no time at all.

OLIVO - wholesale of carpets and doormats

Creation of original content dedicated to the carpet

One clear difference between Olivo Tappeti and the rest of the competition is certainly the ambition to never settle. Over the years the evolution from simple carpet wholesale to structured experience for in-store sales has been blatant. Before a new carpet is thought up, while it is being designed and after it is delivered, at Olivo we generate online content - including blogs, newsletters and press kits - and social storytelling in order to set the right communication stage to highlight the carpet and those who will resell it.

Virtual home carpet catalogues

In addition, the digitisation of business processes was the decisive step to simplify life within the company as well as for agents and dealers throughout Italy. One example is the catalogues mostly dematerialised: This way, in addition to the clear savings in paper and resources, customers can browse the collections anywhere and anytime, choosing their products from the comfort of their home or office, saving time and effort. Subsequently, the dialogue offline with the area agent and Olivo's advice add value to the experience and complete the orientation path to the choice of collections.

A web app for sales

What's New onlife of Olivo Tappeti are the order of the day. The latest is the project for a web app on the site aimed at the agent network and dealers. A reserved area that will provide real-time access to carpet lines, exclusive and up-to-date content, style trends for contemporary inspiration, company profiles and presentations useful at the sales stage, along with numerous other insights.
It is business that goes digital and conquers.

From online to offline: the “human” store locator”

Integrating virtual tools with “physical” activities is a winning move for Olivo: the company acts as an intermediary between retailers and customers, promoting stores closer to the consumer and providing specific advice on the types of carpet that can be found there. A truly valuable orientation service, as it saves the end customer time and effort, and enriches the relationship with the brand. Who benefits is also the individual retailer, whose business is promoted directly by the “parent company” and receives new customers already selected.

Olivo is reality onlife of carpets and doormats throughout the home

In conclusion, with his approach onlife Olivo Tappeti has broken new ground in the wholesale of carpets and doormats and beyond. Their commitment to meeting customers' needs by providing a wide range of options and an unparalleled digital experience is the key to being the ideal partner for all purchasing needs.

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