We design a mini carpet shop in your space

Over the past few years, while talking to small carpet or furniture shops and large shopping centres, we have listened to the stories of those who are confronted every day with customers, their needs and tastes. As a carpet company, we have put ourselves in their shoes. We realised that the real added value for any seller is receive continuous and diversified support to encourage purchases. A request that is as simple as it is important, a fundamental aspect that makes the difference between a salesperson who feels supported and valued and one who is left to his own devices.

We have chosen to never leave traders alone.
Today Olivo Tappeti has developed from a simple carpet company into a dedicated sales project. Because the mere supply of a product is no longer satisfactory, what wins out is a structured display idea capable of conveying image, strength and style. And we have done this in a customised way for each retailer: do you have a small carpet shop? Here is the facing exhibition. Do you have a large shop? Here is the shop-in-shop, our customised branded project.

For small shops: the Olivo Tappeti display facing

 

The first touch point where the potential customer encounters our product is in the shop and is decisive. It cannot be underestimated. After all, a future sale is built on the first impression.
For us, the exhibition is Olivo Tappeti's calling card and should be looked after as such. Over time we have improved our branded systemtoday we propose a facing designed and realised down to the smallest detail, studied on the specific spaces of the shop, and which allows a real showcase dedicated to carpets to be set up and which will be the flagship of the shop. We talked about it here. New Facing Olive Carpets 2023

For shopping centres and large sales areas: the shop-in-shop

 

What is shop-in-shop?
As the name suggests, it is a “shop within a shop”. It is the evolution of the small facing display, from which it takes the branding of the space and the highlighting of the product, but develops it to the nth power.
It is a larger space in its own right - a small carpet shop - into which the customer can enter, while strolling through the departments, and functions just like a secondary shop within the primary one they are visiting. It can be realised for large-scale retail trade, shopping centres, GDS (Large Specialised Retail).
This mini retail represents an exclusive and personalised moment for the customer, who thus finds himself catapulted into an unexpected and different reality from the shopping experience he initially had in mind. A moment of surprise tailor-made for him.

The Olivo Tappeti shop-in-shop, details and advantages for the seller

Mini retail is a totally thought, designed, configured and made by Olivo Tappeti in favour of the seller who agrees to host it in his space. This is why we are not just a carpet company: with the shop-in-shop we personally take care of all the details so that the retailer can only benefit when selling. Here are some of them:

Choice of location. The aim is to get noticed, but also to create an experience focused on the product and the brand. The positioning of the shop-in-shop, therefore, is crucial: together with our technical team, we can identify a location that is transitory, but at the same time exclusive to allow an effective customer journey.

Stimulating interaction. The shop-in-shop is set up down to the smallest detail to express the values of Olivo Tappeti and to encourage contact with the fabrics, curiosity about materials, and the vision of colours and patterns. The consumer should be aware that the shop-in-shop is another than the other spaces in the shop, in a perfect discontinuity that enriches and enhances both.

Study the route. From the step of entry to his exit from our mini retail store, we guide the customer through his visit with carefully designed visual content. Nothing is left to chance, even the hand touching of the compositions or the cutting out of the rolls are all expedients that make your walk through this carpet shop a pleasant one in-store.

Train the employees. Like all sales aids, the shop-in-shop needs to be staffed. If the aim is to sell and be remembered, interaction with the salesperson is part of the brand experience. That is why we devote time and resources to their training in the shop-in-shop. So that everyone knows what to say, when to say it and how to say it. A small carpet shop in your shop is the shop-in-shop

In summary, why require a shop-in-shop for your shop?

1. It is a solution with more impact and space than facing the exhibition;
2. It is perfect for large shops;
3. It can be completely designed and configured by Olivo to his own requirements;
4. It offers something different in the shopping experience;
5. It allows for a wider offer of carpets, from furniture to multipurpose to rolls, diversifying sales;
6. It is designed and manufactured as quickly as the products are delivered.

Now that you have discovered our sales proposals for your carpet shop or sales space, you will have realised that Olivo is not your typical carpet company interested only in numbers or profit, but is a complete project that takes care of your sales. Shall we talk about it together?

DO YOU WANT TO KNOW MORE ABOUT OLIVE CARPETS?

We are not just carpets, but a project.

 

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