Blog “the signature carpet”
Olive means carpets. It is a business that, in 40 years of activity, has become “verticalised”, i.e. it has covered all the niches of this market. It is the carpet, therefore, the centre of thoughts of everyone working in the company, from owners to employees to external consultants.
One of the most recent steps, in the process of continuous transformation that accompanies business development, is represented by a real change of perspective, according to communication experts, which we can simplify as follows: “from talking about what you like, you have to move on to talking to the customer, about what he is interested in”.
Thus was born staging.olivotappeti.com/, the blog about home and carpets, where we imagine that we address our “ideal customer” by finding topics of common interest.
We delineated this customer as a person (mainly a woman, but not only) who loves the home, wants to transform it, beautify it, improve it all the time.
That is why our blog opens a window on the world of the home. 
a window on the world of the home ... and beyond
the blog about home and carpets... but not only
Naturally, the accent falls on the carpet, as an indispensable element of the furnishings, but the gaze wanders over to style tips and the subject of tidiness (a real worry for those who want a home that is always top-notch).
The range of topics expands because what we do by publishing content is, in fact, an optioning of our reader's time; time is the most precious resource for anyone, and therefore spending it on the blog must be worth it.
Therefore, from time to time, we aim to inform, entertain, intrigue and give solutions to our reader/customer. Being the experts that we are on the subject of carpets, we can't fail to provide product information and all the advice that helps people choose the best carpet for their homes, or for their most diverse needs. 
at the centre of the carpet but with many ideas for living in the home The blog also acts as a link between the online context and the in-store purchase.
That is why the jewel in our crown is the “store locator”, which answers the customer's questions and puts him in contact with the most suitable dealer.
From here also comes the entire “business”, which allows us to cover topics of interest to our retailers, with sales topics, shop management tips, and all the latest from Olivo Tappeti that concern them most closely. 
Store locator of Olivo Tappeti
Living Green
Among the thematic categories could not miss “Living green”, because it is an expression of one of the founding values of our company and of the way of life that we wish to promote, both with our daily choices and with the proposals we place on the market, so that our customers can in turn make choices that go in the direction of a better relationship with the environment.
Home, carpets and care for the environment
a space for dialogue, proposals and answers
The blog should not only produce content in the direction of the company to the customer.
In an ideal vision, it should be a space for dialogue, i.e. proposals (ours) and responses (the reader's).
The next step will be the direct involvement of this.
We hope that those who read us, be they partners or end customers who are fond of the brand, will want to comment and suggest topics of interest to them, so that we can continue the conversation by targeting the topics he or she cares about most.
Blog categories:
→ TRENDS
→ FURNISHING TIPS
→ ORGANISING THE HOME
→ BUSINESS
→ LIVING GREEN
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