Let's go green Olive carpets and the environment Many initiatives have been taken over time to ensure that our “signature carpets” are ideal for those seeking sustainability.
When we talk about being “green”, for a business, we mean that this objective is transversal, and extends to include every aspect of business life.
Here, “360 degrees”, i.e. a perfect, whole circle, is a term of comparison that works.
This is a challenging choice, which requires transparency and a straightforward relationship with the customer. The meeting ground will be the product, which speaks for the brand, showing its founding values.
Facts, not proclamations.
A company that claims to be “green” has to prove it in deeds, also because the public is attentive to this aspect and is not satisfied with easy proclamations but will look at what, concretely, the brand is doing to mitigate its impact on the environment or to improve people's lives.
The more evolved consumer will not only share the vision and style of life and consumption, but will ask the brand to be a help, a stimulus to its own desire to impact less, to live in a way that is fair and respectful of work, the environment, and the community. 
Labels speak for themselves
Aware of this, we have long since introduced a labelling system that clearly communicates the green nature of our products, helping our customers to make informed choices.
Our Brand “Let's go green” contains a series of guarantees, recognisable by icons, concerning the possibility of recycling the product, the use of recycled materials or organically grown yarns, or the use of products declared to be harmless to people and the environment.
Certifications found on our carpets
Values and consistency: quality is 100% green
Values, which represent the roots from which the company originates, must also emerge and become tangible in behaviour.
Statements unsupported by facts are boomerangs that backfire on corporate reputation.
That is why the process of transformation towards sustainability is the company's identity card, and is composed of multiple pieces.
That of the product is one of the most prominent, precisely because it is conveyed by every single item the brand offers on the market.
Forty years ago, in the early days of Olivo Tappeti, there was no talk of the environment.
In fact, perhaps it was the era from which many choices in the exploitation of natural resources are made today. The founder's intention was to create quality, high-performance products for the homes of all Italians.
At the time, this meant offering functional and good-looking carpets, today it translates into the’commitment to recycling and ethical production.
Following these guidelines, the relentless pursuit of Olivo Tappeti has produced carpets such as Marrakech, the 100% green kitchen carpet, made entirely from raw cotton waste, with a production cycle that is carried out in full respect of nature, so much so that it deserved the “Ethical Style 2022” award from the Ambiente trade fair for the best sustainable solutions to be adopted in the home and the “KI-LIFE Sustainable Award 2022”, Homi Milano. 
Marrakech the kitchen carpet 100% green Discover Marrakech
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