In photo - Carpet promotion area 

In photo - Preparing exhibition boxes for carpet promotion

It is the most eagerly awaited time of the year, perhaps the only time when the customer looks (rightly) first at the price. These are the end-of-season sales, an opportunity for everyone: for those who buy and for those who sell. We often speak of price strategy as an unsuccessful lever, better to focus on exclusivity and the product quality. In this case, however, it is precisely the negotiation that makes everyone happy. All the more reason, therefore, that it is a card to be played carefully. The customer knows how things work: the extraordinary sale, at super bargain prices, is limited to the past collection, and is functional to make room for the new one to come. Remainders are sold at a discount to make sure they sell out.
Starting from this assumption, of an overt and shared information, we can still play attractive. First of all, we can focus precisely on price, with clear, truly advantageous offers, for example with product clusters, or by making it easy to sell by applying a single price to a series of similar products. The display of products will make the offer obvious, and even more attractive. Particularly suitable are floor boxes, to be customised, which will contain all the products sold at the new price, while keeping the rest of the goods in the background, which can remain at full price.
The sense of exclusivity, which every customer seeks, is not lost even in times of sales, and satisfying it is always a winning choice. The last piece left in the shop is not necessarily to be considered as mere stock. On the contrary, have you thought of offering it as unique piece, finally available on sale? Once again, it is confirmed how words shape reality. The “special offers” area could become the corner of the bargains not to be missed, or dreams that can be realised.
A choice against the trend could be to not relegate this area to the grey area of the point of sale but, on the contrary, to emphasise it by taking care of it in detail and making it, only for the sales period, the attraction of the shop.

In photos - capturing the customer's attention on a product

The message to the customer will be clear: yours is a smart choice, and we are both on the same side, that of those who are doing business, to our mutual satisfaction. It is equivalent, in the customer's heart (and brain), to the dispassionate advice of the shop assistant who, abandoning the role of a salesperson (and that's all) and becoming a true consultant, diverts the customer's attention away from an object that is not suitable for her and, with elegance, knows how to propose a valid alternative, aiming only at the happiness of the shopper. Will such an intervention not be greatly appreciated?

In the picture - go for the price carpet OPERA

Emotions do not go on holiday, not even during sales. As the latest scientific studies teach us, even a decision planned to the extreme (such as a strategic purchase) is in fact a “gut” choice, a desire that you may have tried to push down, but which is pressing to come out into the sunlight. Just as satisfying and hedonistic as the others, in fact perhaps more so precisely because it is a pleasure postponed. So the savings aspect, which is the rational part of the purchase, will not prevail. Why not giving the right space to the emotional aspect of shopping, thus enhancing our customers, even with the end-of-season sales?

In photos - end-of-season sales an opportunity for all

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