- How to handle large volumes when selling carpets in the large-scale retail trade?
- How do we convert our customers' spaces into sales?
- Why choose Olivo Tappeti as your sales partner?
The best ally of the B2B business for the sale of carpets has a specific name and history: Olivo Tappeti.
Before the carpet, there is the service that helps you sell it
Whether they are local retailers or large retail players, at Olivo we dialogue and work with all customers - no one excluded - thanks to a flexible and structured approach. We do not just supply carpets, that is not our vision, but we have built services designed to make the work of carpet sellers easier and more profitable.
From the small shop to the national chain, via wholesalers and regional brands, each of our partners can receive solutions tailored to price, assortment, logistics and display requirements. In other words, we have created a system that helps sales, wherever they take place.
To go into detail, it is useful to emphasise a principle that has always guided us: putting the retailer at the centre of our attention. This means up-to-date collections, available stock and fast delivery, but also concrete support to set up and promote the product in one's own shop. In practice, we don't just sell carpets: we provide the service chain that turns carpets into sales.
The customers we support for carpet sales: GDO, MDO, DO, wholesalers and small shops
Carpet sales in large-scale retail, how to handle large volumes without surprises
We know, carpet retailing in the large-scale retail trade requires reliable supplies, the ability to handle large volumes and very competitive pricing policies. For the large-scale retail trade, we are a partner in the definition of seasonal assortments, catalogue promotions and scheduled replenishments: all this is necessary to maintain margins and ensure rotation of goods.
In summary, for the large-scale retail trade we ensure:
- Dedicated price lists, clear volume-based sales policies and economic conditions designed for large-scale orders;
- Lead time and optimised logistics for deliveries to multiple points of sale, compliant palletisation and traceable shipments to reduce risks;
- Modular display systems turnkey projects designed to integrate carpets into large retail spaces, optimising facing and facilitating buyer choice.
These answers stem from our consolidated experience in the market and our structure that integrates production and distribution to ensure continuity. We thus enable chains to maintain up-to-date assortments, manage large-scale promotions and operate with zero stock outages.
Carpet sales in MDO, flexibility and care for medium-scale operators
In carpet retailing, the medium-sized retail trade (MDO) has intermediate needs between those of the large-scale retail trade and the independent shop: they want focus on image, consistent assortments and flexibility in ordering. With these partners, we work on assortment plans that combine bestsellers and seasonal novelties, and provide practical tools to increase sales in medium-sized shops.
In summary, for MDO we propose:
- pmore agile processes and sustainable volumes, with calibrated assortments;
- scale prices which reward recurring orders without requiring massive quantities;
- Assortment consulting to calibrate the right product mix according to territory and target customers;
- Corners and exhibition kits which increase visibility and improve the presentation of key pieces even in limited spaces.
The objective is to give these brands the same operational solidity as the large-scale retail trade, but with the customisation necessary to differentiate themselves in the market. A hybrid tailored to their needs. And the result is a high-performance assortment that enhances the carpet without cluttering the shelves.
Selling carpets in DO, between local identity and mix
Operators structured to sell carpets but with a regional identity like those in the retail trade are looking not only for price, but also for differentiation. For them, we create solutions that help the shop tell their own style: thought-out mixes, thematic displays, communication materials and targeted promotions.
In summary, for DO we propose:
- Customised assortments mixing evergreens and “signature Olive”;
- Displays designed to narrate a collection (material histories, colour palettes, uses);
- Calibrated promotional campaigns for specific periods (return, seasonal sales, local events).
In practice, we help each sign to maintain commercial consistency and at the same time stand out.
Carpet wholesale, i.e. stock, speed and tools for resale
Carpet wholesalers need a partner like Olivo to guarantee a wide assortment, availability and conditions for profitable reselling. We offer them dedicated lines, reordering programmes and sales material to facilitate retailing.
In summary, for wholesalers we propose:
- Wholesale lists and assorted packages designed for multi-channel retailers;
- Stock and prompt delivery to answer peaks in demand;
- B2B business support (catalogues, product sheets, images, POP materials).
These solutions make it easier
Carpet sales in small shops, more advice and intelligent display
Independent shops and local retailers are the heart of the Olivo sales network: here the added value is consultancy, careful design and the ability to propose tailor-made solutions. For smaller shops we design modular displays, low minimum orders and launch packages for new collections.
In summary, for small retailers we propose:
- Friendly“ orders for small volumes without compromising on Olivo quality;
- Compact, modular displays that exploit every inch of the shop to tell the story of the carpet;
- Vendor training and materialshow to tell about the supply chain, materials and the use of furniture to facilitate sales.
Small shops find in Olivo a partner that brings professionalism without imposing unsustainable display investments.
But how do we convert all these customers' spaces into sales?
A real strength is that Olivo promotions are not just offers on paper. Over time, we have developed display systems, materials and layouts that we supply together with the carpet collections in order to immediately activate in-store sales.
Neat aisles, clearly visible carpets, clear communication are all elements that we design in-house, with the support of the Olivo Style Office, and that turn a promotion into a high performance area. This approach “turnkey”accelerates implementation and increases the impact of promotional campaigns.
A beautiful, quality carpet does not sell itself: it must be clearly visible and easy to touch, look at, discover. That is why we have created displays designed for every type of B2B business, from the small shop to the large chain, to make the carpet area neat, clear and inviting.
Sales success goes mainly from here. The displays are designed to give prominence and value to rolls, hanging carpets, with sliding systems and thematic corners that fit different shop formats. The display solutions aim to:
- optimise space and improve facing;
- facilitate the purchasing path of the end customer;
- telling the product (materials, uses, value) with visual and communicative media.
These systems are quick to assemble, adaptable and immediately commercially effective, and they give meaning to communication because they stand out even in a small space.
The levels of our display systems, a solution for every customer
We thought about four levels of exhibitors, suitable for all types of shops:
01.
Floor displays: quick, ready-to-use, ideal for small spaces or temporary corners.
02.
Shop-in-Box pallets: pre-equipped pallets that become a ready sales area within minutes.
03.
Exhibition Facing: modular displays that show products in an orderly and updatable manner.
04.
Carpet Area Project: the best made-to-measure solution with in-store survey, complete study and design and turnkey set-up.
Why choose Olivo Tappeti as your sales partner?
Because Olivo presents itself as a complete partner for B2B business: not just catalogues, but concrete services, stock, punctual logistics, fast delivery, display systems, activatable promotions and sales support designed flexibly for each channel.
The approach is totally operational, from order to delivery, right down to set-up and sales material, everything is organised to simplify the day-to-day work at the point of sale.
Would you like to try Olivo carpets in your shop?
If you represent a chain, a wholesaler or a small shop and want to evaluate customised services, on our website Olivotappeti.com you have the possibility of request a dedicated offer. Whether you are a large sign or the owner of a small shop, you will find solutions built for your needs. And if there is not one that suits you, say no more: we will design it together.
Let's build your carpet department together.
Contact us now.
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