Being an environmentally aware company must be a heartfelt choice, even if it is now increasingly compulsory. The question is how communicating the brand when it is “green”, or how to “green branding”.

lets go green sustainable company

In photo - the green branding of Olivo Tappeti

In photo - recycled materials come back to life

Gone are the days of greenwashing, that is, of that sly communication that sought to cover corporate shenanigans with a superficial veneer of reputation, through a few not-so-convincing interventions of a vague environmentalist flavour.

Today, companies must go for substance; one must first to be and then to communicate its eco-sustainable soul to the outside world, showing what one's real values are, in order to intercept one's authentic audience.
The “Like it or not” rule would be enough, declined on the customer, who is increasingly attentive to sustainability, and inclined to participate in the circular economy.
A customer who demands that brands do their part, and who is able to select who to do business with and who to avoid, precisely on the basis of sharing certain values. But how he communicates, really, the green company?
Among the main signs that we are dealing with a true “green” brand is the choice of packaging. The product packaging was created precisely to speak directly, in an immediate and tangible way, with the customer.
It is the first business card with which the brand presents itself, and it really communicates a lot of information in an instant.
Starting with the visual, certainly, but today it does not escape the fact of be made, or not, of recycled or recyclable material.
For today's consumer, it is essential that product coatings enter the circular economy process.

In photos - the right choices for a better future

In the picture - the label that informs you

Reduced plastics, use of paper and cardboard (the main material for recyclability), minimal packaging dimensions: these are the cornerstones of an eco-friendly packaging. Recycling means proper disposal, but it also means reuse.

More and more packaging can be found that can be transformed, becoming useful in other spheres, as boxes that become containers, or raw material for creativity, for example for games to play with children.

In photo - easy-to-recycle packaging

Once the packaging is removed, in short, very little must remain; Moreover, managing this little must be a simple action, but above all one that does not harm the environment.
It is through details like this that the brand communicates its commitment to sustainable development, calling the customer to be part of a unique virtuous community.

In photo - lets go green sustainable company by Olivo Tappeti

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