Christmas Collection 2021 how to set up the shop window for christmas It always starts earlier in the retail store calendar to set up the Christmas shop window, to create corners with gift ideas and themed home decorations, meeting the taste of Christmas decoration lovers.
From an exquisitely marketing point of view, it is a matter of stimulating the desire to buy by offering thematically themed displays and inviting presentations of a range of items that can be interpreted as special purchases, such as Christmas presents.

The shop window tells a story

Funnel experts teach that the shop window is a channel to get our customer's attention.
This is the number one challenge in a world of a thousand visual stimuli. And what is at stake is the much desired visibility.
The best way to attract is to aim to excite, and nothing does this better than a story, which induces listening, imagining and dreaming.
Human beings are structured in such a way that they like stories, to the extent that they can reconstruct them even from a single piece of narrative. The shop window becomes history when it stages a story, It must therefore be planned in a comprehensive manner, setting up a real stage, where our story is set.
By looking at this, everyone will be able to “read” the whole story.
The key question is: what story do I want to tell? It is valid all year round, but at Christmas there is a little more inspiration.
Christmas, in itself, is not a story (we don't want to present a catalogue of decorations) but a Christmas theme can be discerned: Santa's helpers at work in frenzy, the writing of the letter with wishes, a romantic weekend in the mountains, winter games for the whole family.

 

Choosing a customised carpet to welcome customers

No products are shown in the shop window

 

Designing in the round, thinking about telling a story, means making a strict selection of the objects that will be placed in the shop window.
Simply piling up all the available items will not get the customer's attention, and will create a sense of vague confusion.
The key word is “choose”: an object (or group of objects) becomes the centre of the scene, and everything else revolves around it, depending on the story I am telling. In this perspective, the product can still become the protagonist, either in the first person or as part of the set design, perhaps staged in an unusual way.
For example, if the theme was “Father Christmas is coming” or “I dream on Christmas night”, the carpet could turn into the magic sleigh, or be used as bags with gifts inside.
If, on the other hand, the theme was aimed at the adult world, one could set up the room with a fireplace from which the couple in love observes a snowfall. create “all in theme” set-ups”

What colour will this Christmas be?

In setting up the Christmas showcase, we pay great attention to the choice of colours. Each story has its own colours, which communicate a “mood”, an underlying character of the tale we are presenting, the fundamental emotions and feelings that drive the narrative.
It becomes important also design the colour palette, which will involve our “spectator” on a subconscious, emotional level.

This is done scientifically in cinema, where emotional storytelling is at its highest level. You can see the colour palettes of films in a dedicated Instagram account that analyses the most emblematic scenes of different films →Link

One can remain faithful to the classic Christmas palette (white, red, green, gold) or follow the trend colour of the year.
Christmas 2021 will see the triumph of very clear tones. Total white, but not only. Various shades of white will be presented, from powder blue to pearl grey. On the subject of colour trends, the reference remains the communications of the Pantone Colour Institute, which has indicated a pair of light tones that communicate stability and positivity: Ultimate Gray and Illuminating, a straw yellow that we can interpret with gold.

Joke Christmas cut-out lanes how to set up your shop window for christmas

Not-only showcase

As the point of maximum focus, the shop window becomes the ideal place to promoting an event which will take place inside. If it is true that our customer is the protagonist of shop life, he must be an active part of it. Nothing is better than a creative workshop, adapted to our “typical customer”. Indeed, to the real decision-maker of purchases, as in the case of proposals for children, in shops that are interesting for mothers.

Another aspect to bear in mind is the care, but also the setting up, of the surrounding outdoor areas, to accompany the gaze of those approaching and amplify the feeling that will be maximised in the shop window.
We are not talking about tidiness and cleanliness, which we take for granted, but about starting to bring the customer into the atmosphere from a distance.
If it were a sound effect, it would be heard softly in the distance, then gradually build up to a full stop.
The same must happen for visual effects. If we have identified a theme, this should become the leitmotif (or red thread) of the shop, or a part of it if it is a store that allows for several different stories within it. Christmas thematic display

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