- Here's how you can increase in-store sales during the summer period: * **Theme your store and offerings:** Think summer vibes! Decorate your shop with bright colours, beach-themed props, or even plants to create a festive atmosphere. Offer summer-specific products or collections – think * light clothing, * sunglasses, * sunscreen, * beach accessories, * seasonal treats, or * holiday-related items. * **Run summer promotions and discounts:** * Offer discounts like "buy one, get one half price" on summer items. * Create bundle deals that encourage customers to purchase multiple seasonal products. * Have end-of-season sales to clear stock as summer draws to a close. * Consider limited-time offers or flash sales to create urgency. * **Organise in-store events and activities:** * Host a summer launch party for new collections. * Organise workshops or demonstrations related to your products (e.g., a skincare workshop for summer or a DIY craft session). * If applicable, have an outdoor display or a pop-up stall. * Consider live music or entertainment on weekends. * **Engage customers with interactive displays:** * Create eye-catching displays showcasing your summer products. * Set up a small photo booth with summer props for customers to use and share on social media. * Offer samples of seasonal treats or products. * **Boost your marketing efforts:** * Use social media to highlight your summer collections, promotions, and events. * Run targeted online advertising campaigns for your local area. * Send out email newsletters to your subscribers announcing summer specials. * Collaborate with local influencers or businesses for cross-promotion. * Ensure your shop's opening hours are clearly displayed, especially if you have extended summer hours. * **Enhance the customer experience:** * Ensure your store is cool and comfortable with air conditioning. * Offer refreshments like iced water or cold drinks. * Train your staff to be knowledgeable about summer products and promotions, and to offer excellent customer service. * Create a welcoming and relaxed atmosphere that encourages customers to spend more time browsing. * **Loyalty programs and special offers:** * Reward loyal customers with exclusive summer discounts or early access to new products. * Introduce a summer-themed loyalty card where customers can earn points or stamps for purchases. By combining these strategies, you can transform your shop into a summer destination and drive increased sales.?
- Does the perfect rug assortment exist for the shop?
- How to prepare for the post-summer period in stores?
For retailers, increasing carpet sales in August means tapping into a real demand for the period.
Find out how to do it.
Summer. Time for the seaside, holidays, and questions. How to increase carpet sales in August is one of those that many shopkeepers, GDO buyers and retail managers pose to Olivo at this time. While consumer habits change and store traffic can be more fragmented, new opportunities emerge linked to seasonality and products that meet the typical needs of this period. Those preparing for holidays, reopening a second home, or wishing to refresh spaces most used during the summer continue to seek practical, functional, and immediately available solutions. For retailers, this means intercepting truly concrete demand by implementing a strategy of high-turnover categories, an assortment built on seasonal needs, and a display that highlights the right products at the right time.
August, then, is not a transitional month for waiting for the September recovery, but an opportunity to improve sales with 5 moves recommended by Olivo Tappeti:
01. Maximise the average receipt value
02. Suggest the right range: outdoor, bathroom, kitchen
03. Intercept summer needs: cutting mats and cork boards
04. How to increase sales with the correct shop carpet display
05. The importance of fast rotation
Maximise average transaction value
During the month of August, purchasing behaviour evolves. Store visits may be less frequent, but are often more targeted. The customer enters with a specific need and wants to quickly find the right product. Furthermore, many families dedicate this period to preparing their seaside homes, holiday dwellings, or simply to renovating the rooms most used during the summer months.
So, how do we increase sales?
A customer entering a store to buy a kitchen rug might also need to replace a bath mat, a product for the patio, or a cutting mat for a utility area. Creating displays that encourage these connections naturally increases the average transaction value. The logic isn't to push customers to buy more, but to offer them solutions that are consistent with the needs they are currently experiencing. It is precisely this ability to interpret buying behaviour that makes sales more effective during the summer period.
02. Propose the right assortment: outdoor, bathroom, kitchen
When the customer is more selective, proposing the correct product at the right time becomes even more important. The summer assortment should be built by favouring categories that show consistent demand even in the warmer months, avoiding concentrating the offer exclusively on traditional products.
A balanced selection helps to meet diverse needs and to turn a planned purchase into an opportunity for additional sales.
Outdoor rugs, the stars of summer
Among the most dynamic categories we certainly find outdoor rugs. With terraces, balconies, and porches being used more and more during the warmer months, there's a growing demand for products designed to withstand humidity, sun exposure, and daily wear and tear.
These are purchases that meet an immediate need: making outdoor spaces more comfortable and practical without requiring significant intervention. For this reason, outdoor rugs represent a high-turnover category that deserves a dedicated space within the retail outlet in August.
Bath mats, the category that knows no seasonality.
Not all categories follow strong seasonality. This has the ISTAT has also been confirmed at the start of the year, i bathroom carpets They are increasingly appreciated by Italian families and maintain constant demand throughout the year thanks to their functional nature. In summer, this category continues to perform very well as the use of homes, second homes, and accommodation facilities increases. The need to replace worn-out products or simply to renovate rooms generates frequent purchases. For retailers who don't know how to increase sales, these items represent an excellent opportunity and a category capable of guaranteeing continuous turnover.
The kitchen remains one of the most dynamic rooms.
During the summer months, the kitchen continues to be one of the most used rooms in the house. Therefore, kitchen rugs remain in high demand, especially when they combine practicality, safety, and ease of maintenance like those from Olive kitchen rug collection.
Among the most popular proposals are Ulysses, a non-slip, absorbent, and washable mat designed specifically to accompany daily kitchen activities. Alongside this, Sprint TropicalFunctional and characteristic thanks to its floral decorations, ideal for those who wish to bring a touch of freshness to the most lived-in areas of the home.
Offering both types in the assortment allows us to cater to those who prioritise functionality as well as those who also pay particular attention to the product's aesthetic appearance.
03. Identify summer needs
modern
Another category that continues to perform exceptionally well in July is that of cutting mats. Summer often coincides with small household chores and redecorating. Having the option to purchase a carpet in the desired size is a significant added value for consumers.
Among the most interesting solutions is Lotus, the PVC rattan-effect rug, available by the metre, ideal for those seeking practicality, durability, and maximum customisation.
Another category to enhance is surely that of Cork carpets.Their lightness, practicality and natural resistance make them particularly popular during the summer period. These are items that easily fit into impulse purchases and can contribute to increasing the average receipt value thanks to an accessible price and great versatility.
4. How to increase sales with the correct shop rug display
But the assortment alone isn't enough.
The way products are presented also directly influences the performance of the point of sale. In August, it's useful to reorganise the displays, highlighting seasonal categories and making the customer's journey towards the most requested products easier.
Outdoor items, kitchen and bathroom mats, cutting mats, and cork products should be easily located, creating dedicated areas that address typical seasonal needs. A tidy and focused presentation allows for quicker interception of consumer needs, encourages complementary purchases, and thus increases sales.
If you want to know how to increase sales in your shop, you'll be interested in this article on the most in-demand rugs for summer, read here: The most in-demand summer 2026 rugs: bring them into your shop.
A section of the Olivo warehouse, Furniture department.
05. The importance of fast rotation
One of the aspects that distinguishes a winning assortment is the ability to renew itself. High-turnover products in fact allow the department to be kept dynamic, optimise display space and reduce the risk of tying up warehouse stock. For this reason, it is fundamental to collaborate with suppliers like Olivo, who are always ready to propose updated collections and strategies to increase sales.
How do we stay on the ball?
At Olivo Tappeti, each collection is born from the work of the in-house Style Office, which constantly monitors evolving consumer tastes, trends, and preferences. The aim is not simply to create new rugs, but to develop contemporary products that can generate fast turnover within retail outlets, offering retailers collections that are always current and in line with seasonal demand.
August is the right month to prepare for after the summer, too.
The right commercial strategies to increase sales always look a few months ahead.
While the most in-demand summer categories are being promoted, August also represents the ideal time to start planning for back-to-school and autumn collections. Arriving prepared means being able to update your range continuously, maintaining the department's appeal, and facing the subsequent months without scrambling to catch up with the market.
Those who plan ahead have a greater chance of offering their clients updated collections and products that are ready for the season's new demands.
There are no magic formulas, but there are strategies and techniques to increase sales that, if applied continuously, can make a difference.
At Olivo Tappeti, we have the experience and the tools to guide all retailers in building a targeted range that focuses on seasonality and summer traffic.
August isn't a month to wait for, but to make the most of. And if you're wondering “how to increase sales,” know that this is the ideal time to keep doing it with the right method and by opening your shop to the invisible opportunities that most retailers often underestimate. But which make all the difference in the world.
How to increase in-store sales?
Start with Olivo Carpets!
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