MERRY CHRISTMAS > The carpet to put under the tree.
Christmas decorations and trends market: the most important holiday for households lives on tradition, which is also reflected in the decorative choices for the home. The novelty lies rather in the timing, which sees a Progressive and continuous extension of the period in which decorations triumph in houses, gardens, shopping centres and shops. Christmas decorations peep out earlier and earlier, bringing forward the ancient date of 8 December. For commercial reasons, immediately after Halloween, which is now also in vogue in Italy, we enter the Christmas shopping mood and the incentive for this is precisely by displaying themed decorations and products, along with the classic Christmas tree.
The colour of the winter holidays remains the red, associated with white and gold. We see it appearing on entrance door garlands, in textiles that replace those used the rest of the year. City centre streets and shopping centre aisles are dressed in carpeted aisles. In the home, similarly, we they prefer outdoor doormatsFather Christmas, sleigh with reindeer, snowmen, glittering balls and hollyhocks become the favourite subjects for themed mats, somewhere between the practical and the decorative. That's why the our collection with Christmas subjects has grown year by year, responding to the taste of our customers who appreciate this type of product.
In the homes of Italians, who we know are great fans of decoration and cosiness, Christmas trees are increasingly being combined with mats with images and greetings, elements that many people do not want to give up in the winter season. The shop with a good assortment of subjects responds to the desire of this large segment of the market who looks forward to the festive season with joy and a certain trepidation, and experiences it starting with the transformation of the home as a place to savour the pleasantness of family life.
In photo: Christmas carpets and doormats
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