An all-Italian carpet company, an industry leader in innovation and creative energy, protagonist at the BricoDay of 2-3 October in Fieramilanocity. Olivo Tappeti continues to steer the wind of change in what can be defined as carpet marketing: the Carmignano di Brenta-based company is certainly not afraid of comparisons in terms of ideas and demonstrated this once again at the event that represents an important meeting point for the do-it-yourself and decoration sector.
At the last BricoDay Olivo showcased its innovations and ability to interact with retailers, professionals and industry enthusiasts. For years, the carpet company has stood out for its determination to intercept market needs and develop original solutions that facilitate sales and improve the shopping experience. The stated aim is to be present in an ever-widening range of shops, thus contributing to enhancing the offer of retailers and the demands of their customers.
The “ready-to-sell” carpets and doormats: preview of the Shop-in-Box
a solution for every environment
Creating the right atmosphere in an environment is crucial for style and well-beingOne of the highlights of the fair was undoubtedly the presentation of the Shop-in-Box , an innovative double-sided display system with the perimeter of a pallet, designed to facilitate the in-store display of bathroom, kitchen and multipurpose rugs. This new system is designed to be easily moved and installed directly by the retailer, allowing it to adapt to any available space.
01. Easy to install
Installation of the Shop-in-Box is incredibly simple: simply unload the pre-assembled pallet and place it in less than 15 minutes. This practical approach allows retailers to optimise their time and focus on other activities, thus improving the operational efficiency of their shops. The ability to adapt to different spaces makes the Shop-in-Box an ideal solution not only for carpet shops, but also for supermarkets and large retail chains.
02. Advantageous for retailers
Thanks to the versatility of the Shop-in-Box, retailers can offer a selection of carpets to meet different customer needs. Whether doormats, bathroom, kitchen or multi-purpose carpets, this display solution allows the entire product range to be presented in an attractive and functional manner. With this system, Olivo Tappeti demonstrates its desire to support retailers not only with high quality products, but also with practical and innovative tools that facilitate sales.
The carpet company that thinks of shopkeepers: a thousand marketing activities to support sales
The Shop-in-Box is just the latest innovation by Olivo Tappeti to stimulate the growth of its products and, above all, the sales of retailers who collaborate with the brand. Over the years, the company has built up a true carpet marketing campaign focused on continuous and creative product promotion. Through intensive online and offline storytelling, Olivo tells the story of the value behind each textile creation on a daily basis, gaining more and more interest in the market. In addition, it constantly dialogues with its audience by proposing more and more new in-store sales solutions. Among the various supporting activities, the Store Locator , which is constantly evolving, allowing consumers to easily find authorised dealers, indicating the nearest sales points and facilitating contact between potential customers and dealers.
A direct connection between dealers and future customers
The store locator does not only show the location of retailers; it also offers a connection service, signalling any interested consumers and connecting them to the public's demands. This initiative represents added value for retailers, as it increases their visibility and sales opportunities, making the purchasing process smoother and more direct. Customers come into the shop for a carpet, but they also leave with other products!
From kitchen carpets to bathroom rugs, many new additions to the product portfolio
During Brico Day, Olivo Tappeti also presented several new products. The range includes contemporary household carpets designed to add style to every corner of the home. Each product is made to reflect the best contemporary trends, in seasonal collections that perfectly align with market expectations and public tastes.
Italian design and high build quality
The carpets presented are not only functional, but also aesthetically appealing. Olivo Carpets is distinguished by its focus on design and quality materials, ensuring that each product not only meets practical needs, but also aesthetic ones. The choice of colours, patterns and materials is designed to appeal to a diverse clientele that appreciates the beauty and functionality of Olivo carpets.
Not just doormats, but a flood of ideas for selling the carpet
Olivo Tappeti's participation at Brico Day 2024 was a moment of great involvement, demonstrating once again the carpet company's commitment to supporting its dealers and continuously innovating the carpet market. With the introduction of the Shop-in-Box , Olivo Tappeti not only offers a practical and innovative solution for product display, but also demonstrates its ability to respond to the needs of an ever-changing market.
The strategy is clear: to continue to create a synergy between design, functionality and retailer support, helping to consolidate its leading position in the sector. Olivo is not only high-quality carpets, but also an “ecosystem” that facilitates sales and enhances the image of its business partners. With these premises, the future looks bright and full of opportunities. The Brico Day fair, as well as the next ones at which the brand has announced its presence, confirms once again that the Olivo Tappeti idea remains at the forefront in terms of the quality of the finished product in the first place, but above all for its strategic and innovative vision made famous by the claim “the carpet with a signature”. A unique and original sign of a company that continues to look ahead, ready to face the challenges of the market and seize the opportunities that the future holds.
Would you like to get to know Olivo Tappeti better?
We are not just carpets, but a project.
WRITE to receive all information.
Error: Contact form not found.
The carpet company that thinks of shopkeepers: a thousand marketing activities to support sales
The Shop-in-Box is just the latest innovation by Olivo Tappeti to stimulate the growth of its products and, above all, the sales of retailers who collaborate with the brand. Over the years, the company has built up a true carpet marketing campaign focused on continuous and creative product promotion. Through intensive online and offline storytelling, Olivo tells the story of the value behind each textile creation on a daily basis, gaining more and more interest in the market. In addition, it constantly dialogues with its audience by proposing more and more new in-store sales solutions. Among the various supporting activities, the Store Locator , which is constantly evolving, allowing consumers to easily find authorised dealers, indicating the nearest sales points and facilitating contact between potential customers and dealers.
A direct connection between dealers and future customers
The store locator does not only show the location of retailers; it also offers a connection service, signalling any interested consumers and connecting them to the public's demands. This initiative represents added value for retailers, as it increases their visibility and sales opportunities, making the purchasing process smoother and more direct. Customers come into the shop for a carpet, but they also leave with other products!
From kitchen carpets to bathroom rugs, many new additions to the product portfolio
During Brico Day, Olivo Tappeti also presented several new products. The range includes contemporary household carpets designed to add style to every corner of the home. Each product is made to reflect the best contemporary trends, in seasonal collections that perfectly align with market expectations and public tastes.
Italian design and high build quality
The carpets presented are not only functional, but also aesthetically appealing. Olivo Carpets is distinguished by its focus on design and quality materials, ensuring that each product not only meets practical needs, but also aesthetic ones. The choice of colours, patterns and materials is designed to appeal to a diverse clientele that appreciates the beauty and functionality of Olivo carpets.
Not just doormats, but a flood of ideas for selling the carpet
Olivo Tappeti's participation at Brico Day 2024 was a moment of great involvement, demonstrating once again the carpet company's commitment to supporting its dealers and continuously innovating the carpet market. With the introduction of the Shop-in-Box , Olivo Tappeti not only offers a practical and innovative solution for product display, but also demonstrates its ability to respond to the needs of an ever-changing market.
The strategy is clear: to continue to create a synergy between design, functionality and retailer support, helping to consolidate its leading position in the sector. Olivo is not only high-quality carpets, but also an “ecosystem” that facilitates sales and enhances the image of its business partners. With these premises, the future looks bright and full of opportunities. The Brico Day fair, as well as the next ones at which the brand has announced its presence, confirms once again that the Olivo Tappeti idea remains at the forefront in terms of the quality of the finished product in the first place, but above all for its strategic and innovative vision made famous by the claim “the carpet with a signature”. A unique and original sign of a company that continues to look ahead, ready to face the challenges of the market and seize the opportunities that the future holds.
Would you like to get to know Olivo Tappeti better?
We are not just carpets, but a project.
WRITE to receive all information.
Error: Contact form not found.
